Smoothing treatments are designed to reduce frizz, improve softness and shine, and make the hair easier to manage while preserving some of its natural movement, volume, or curl pattern. Depending on the treatment and the condition of the hair, results may last from several weeks to several months.
Permanent straightening creates a much straighter result by changing the hair’s structure. The treated hair remains straight, while new growth returns with the client’s natural texture. Because it creates a stronger and longer-lasting transformation, permanent straightening requires a careful consultation to evaluate the hair’s condition, color history, and suitability for the service.
Roberto selects the treatment based on the client’s hair type, chemical history, condition, and desired result.